Do you think that the more information you enter into your advertising, the more effective it will be ?. Not well. Too many graphic elements make the client’s view distracted and unable to focus on the relevant information
There must be a balance between whites (free spaces), texts and images, in this way the human eye is able to hierarchize information and assimilate it without difficulty.
Always keep in mind that white space (information free spaces) are as fundamental in design as are images or texts; It is not about covering an entire sheet of information, it is about your client simply understand what you want to convey.
What size of images and texts is appropriate? Try to use large images and texts that can be read without difficulty, it facilitates the work to your client. The small and / or bad images and the small texts, cause frustration in the reader and of course, that is not the effect you want to achieve with your advertising … what not ?.
Are images essential? The ultimate goal of any design is to communicate a message clearly, quickly and simply; Taking this into account, although the images are not essential, they help a lot to communicate; In this case, the saying “a picture is worth a thousand words,” is fully applicable, a good image or good graphics will do much for your design. In any case, it is worth bearing in mind that the image is always a reinforcement to the message and not the other way around.
The more different fonts, the better? . In typography matters, the best advice I can give you is that of “the less the better.” Using many fonts in a single design causes a feeling of indefinition and chaos very damaging to the image of your company. It uses a maximum of 2 different typographies, it is more than enough to transmit any message.
Also, do not abuse the capital letters for the highlights, not a good idea, the only thing you will get is that nothing stands out enough. Reserve the capital letters and bold letters for the titles and for those parts of the information that really are more relevant.
Does a good brand image imply that all designs have to be identical? Definitely not, but what they have to have is a “visual consistency”. The “visual consistency” explained in a very elementary way, means that all your designs must maintain a proper and well-defined identity: same colors, same typographies, etc.
In short, all the communications of your company, whether online or offline, have to tell the same story, that of your company and that of all the people that make it up. The image of your company must have a unique, differentiated and non-transferable personality.
