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Simplicity
As you already know, this does not mean that the logo is lame, or lacks content, just the opposite. The first trend was minimalism, that if you keep reading about the trends, you will see that it applies to the different styles of the same, and of course the simplicity is very attached to this.
We are in the flat design era, so everything you can do simpler is better. Let’s not complicate with lines that do not express anything. Everything that appears in the logo must have a meaning and be for a reason. If there is not, it is best to remove it.
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Flexibility
Many complementary concepts intervene in this factor.
– On the one hand, although we have already spoken on numerous occasions that it is not a priority, we must take into account the responsive. You know, it is not essential to make an exclusive design for responsive, but if you know with complete confidence that your logo looks perfectly and adapts.
– You have to be very clear, that the logo is seen and understood perfectly in all dimensions. That is, it can be resized, and whether we use it for a one-meter poster or a 200px website, the logo reads perfectly.
This will help us that the choice of colors and typographies is right, so that we can resize it without problems. If the font is not readable to a small size, think about whether your logo will NEVER appear at that size.
– In the same way, and as we discussed in this article, the logo should be read well regardless of the background color. That is, it must be compatible with both clear and dark backgrounds. This will help if colors do not allow it, we can put our logo in black or white and therefore its reading becomes effective regardless of the background.
