How to optimize the internal links of a website?
All websites have a series of internal links that we call “predefined.” Are found in the navigation menu, in the side widgets of the page, the forms, or the typical footers, which contain links to pages with declarations of privacy of terms and services.
Why use internal links?
Internal links serve to improve SEO On Page, they provide some advantages such as:
They can bring authority to a specific page within the website.
-Improve the user experience, since it reduces the bounce rate and accompanies the user from one content to another, allowing the information to increase.
-Create a hierarchy structure between the different pages, allowing Google to index the page more quickly.
How to improve the internal links of a web page?
The first thing is to check all the existing internal links. You have to check that they are all working and that there are not too many internal links.
From here, to improve the internal links of a page you should:
– Identify the most popular pages:
-Identify the pages of the website that have the most visits. This can be done in Google Analytics.
As a general rule, the links that appear at the top of the content tend to have more weight in SEO.
Keywords and anchor text
The anchor text is the text that is used to link the content.
When working with internal links, the user experience must be kept in mind. Always remember that the user should never be forced to make many clicks to reach content. Whenever possible, the link should be opened in a new tab, but never in a new window, as it can be confusing for the user, causing him to lose concentration.
I hope this information helps you optimize your internal links on your website!🤩