Define the brand image Every style guide has to start from the brand image. It is difficult to design or know how to design the other corporate elements if we do not know how the logo will be. This is usually the basis of the style guide, so to start with, we have to study…
Simplicity As you already know, this does not mean that the logo is lame, or lacks content, just the opposite. The first trend was minimalism, that if you keep reading about the trends, you will see that it applies to the different styles of the same, and of course the simplicity is very attached to…
It’s nothing new that mockups can help us show our projects and designs in a more creative and original way. It is true that depending on what we do, it is more common for our logo to appear on some supports or others, but it is always good to know how it would be in…
The important thing is that the typography that we choose has enough creativity and versatility to adapt to the project we are facing. It is not the same, as we have said on numerous occasions, to choose a typeface for a logo rather than a poster. The factors to take into account are very different…
Launched in 2010 for macOS, Sketch has become during these years one of the favorite applications of web designers and interfaces of this OS. Its apparent simplicity makes it very interesting for those who need an application for a very specific use. But is that if we want more features, there is a large community…
Less than three years ago, an application that did something that seemed impossible was launched in the AppOStore of macOS: face the almighty Illustrator. And Serif Europe, its developer, did it with software that practically mimicked its interface, so that the transition was much simpler, and with a very low price. In addition, the multiple…
For several years, the tools offered by Adobe within its Creative Cloud package are practically something fixed in any design studio. And Adobe Illustrator is one more. Maybe a while ago there was some equity between this and Corel Draw. Or even if we go back much further, we find the sadly missing FreeHand. But…
Why is this loss of quality in the images? First of all, you have to take into account the difference between the two color spaces that most advanced cameras usually have. We are talking about the Adobe RGB color space and the sRGB. The sRGB space is used in the vast majority of devices and…
A blog is the only space exclusively yours, as well as the web, which will allow you to enhance the goals of your online communication strategy. In a blog you can show what you know, position yourself as an expert both personally and company, contributing a great added value to your community of followers and…
It consists of the application of techniques belonging to the neurosciences, in the field of marketing and that analyzes the levels of emotion, attention and memory according to the stimuli perceived consciously or subconsciously. The above in order to have more accurate information about the reaction of consumers and improve the management of resources for…
