Be minimalist Many small business owners want a large number of visitors to their site with as much media and content as humanly possible, thinking that somehow they will catch the eye. Most designers are delighted to do so, since it does not take much skill to fill a page with superfluous content. Those who…
Define the color Just as we must define typography, we must also make clear what the corporate colors are. As we know, the colors have a code that makes them unique and these are the codes that we have to give, so that regardless of the support we use, let’s face the color we have…
We continue with the fonts, but in this case we put aside the Google Font to share very creative, summer and free download sources. As you can see, they are not typographies for paragraph texts, but they are perfect for adding a touch of creativity to your project. Many times we talk about trends in…
Principle of Proximity The Gestalt Principle of Proximity states that objects or forms that are close to each other give the appearance of forming groups. Even without the shapes and sizes are tremendously different, the proximity between them will give you the appearance of forming a whole. This is one of the principles that we…
Principle of Similarity The Principle of Similarity dictates that objects that share visual characteristics, such as shape, size, color or texture, will be considered part of a group by the observer. Normally, one of the most characteristic similarity relationships we encounter is when two or more objects have the same color. In addition, consistency in…
Ortotipografía for designers, by Raquel Marín Álvarez If you are a designer and you work with texts, this book will be tremendously useful. Normally, books on orthotypography are aimed at translators, philologists and the world of letters. For that reason, its author, Raquel Marín Álvarez, makes an almost absolute compilation of rules to be used,…
1- Art and Visual Perception Art and visual perception, by Rudolf Arnheim Why when we see two displaced squares, in which their vertices are joined, we see a three-dimensional cube instead of a two-dimensional hexagon? Rudolf Arnheim’s book tries to answer these kinds of questions, about how our eye perceives the world. The book begins…
Content Marketing is a marketing technique that is based on creating content in different formats (articles, blog post, videos, tutorials, webinars, ebooks, whitepapers, etc.), which will attract the target audience of the brand to become a customer. The purpose of Content Marketing is to attract and retain customers by creating content that is relevant and…
Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…
When we talk about Big Data, we refer to data sets or combinations of data sets whose size, complexity (variability) and speed of growth (velocity) make their capture, management, processing or analysis difficult by conventional technologies and tools such as relational databases and conventional statistics or display packages, within the time required to be useful.…
