To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today. The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as…
What do I want to get on the Internet? The first thing we need to be clear about is what our primary objective is and what the secondary objectives might be. Depending on our business model and the situation of the same we will be interested in different goals, such as: Generate brand awareness. Visits…
Why use Facebook Messenger in your business? The main reason is the large spanning community, reaching 800 million active monthly users, very close to its main competitor, WhatsApp. The platform has launched Facebook Messenger for Business, whose purpose is to provide a communication tool to have direct and personalized real-time conversations of companies with their…
In online marketing we call conversion rate to the percentage of visits that perform a certain action on a website. When we talk about conversion rate in electronic commerce we refer to the percentage of visits that make a purchase in an online store. To calculate it is enough to divide the number of sales…
If you are in front of your Social Media strategy for the first time … read on. Social Media is a relatively new tool for most businesses. This means that, as you start building the Social Media strategy for your business, you start from scratch. Also, this task is likely to take a lot of…
Do you think that the more information you enter into your advertising, the more effective it will be ?. Not well. Too many graphic elements make the client’s view distracted and unable to focus on the relevant information There must be a balance between whites (free spaces), texts and images, in this way the human…
Social networks are not just Facebook, Twitter, LinkedIn and Google+. Conversation Prism is a complete infographic of the universe of social networks and platforms 2.0 organized by categories taking care of the different uses that can be given to you: images, social commerce, local marketing, social networks, comments, wiki, forums, “Healing” of contents, influence, events,…
Whether you want to make your company page, a web application, or implement a CMS such as WordPress or Joomla, the right professional to help you is a web developer. When hiring a programmer, sometimes you can not know how to choose the best, because it is not your professional area or know anything about…
Reach your Target Audience at the Right Place at the Right Time with Online Marketing Solutions The Internet has transformed the way people buy and sell. It has made the biggest impact on the global market in a long time, bringing sellers and customers from all over the world. If you want to promote your…
Benefits of Having a Custom Designed WordPress Site Custom WordPress design and development offers several advantages over choosing pre-designed themes. Developing your own custom theme from scratch will allow you to create any design that suits your specific needs. This is against getting your business accustomed to an already existing design. Here are the main…
