Neuromarketing studies the brain processes of people and their changes during decision making in order to be able to predict the behavior of the consumer. 95% of purchasing decisions occur in an unconscious and irrational way.
We connect with brands at the neural level on three levels: rational, emotional and instinctive. Depending on the degree to which the brand satisfies each of those levels of the brain, the affinity we have with it and the desire to buy your products or services will be greater.
Example: Neuromarketing in price
Prices finished in ’99: Because all prices end in ’99 ?, this is because it gives us the feeling that they are cheaper.
At the bottom we know it is the same and we round it off, but when you see the price it is not the same to see 9.99 € than 10 €. A penny is the reason that many times they get more sales.
