- Principle of Proximity
The Gestalt Principle of Proximity states that objects or forms that are close to each other give the appearance of forming groups. Even without the shapes and sizes are tremendously different, the proximity between them will give you the appearance of forming a whole. This is one of the principles that we perceive in the first instance in our brain.
IBM logo, example of Gestalt proximity principle
If we look closely at the IBM logo, it is formed by horizontal lines with gaps. But our perception is not to treat these horizontal lines as a form, but to recognize the individual letters that are formed. This is because the vertical space between lines is smaller than the horizontal space. And we notice each of the letters as unitary elements much earlier than the horizontal lines.
- Principle of the Figure-Fund Relationship
This principle is based on the predilection of our eyes to separate objects from backgrounds. By living in a three-dimensional world, our vision and our mind function in such a way that they strive to recognize the depth of an image, and not to see a two-dimensional plane.
Creative Silo logo, example of Gestalt figure-background principle
We use this principle in the logo of Silo Creativo. Two objects are perceived in different planes of distance: the background and the building. Although the drawing is a flat element, and all the objects that appear are located at the same distance from our eyes.