Marketing in Coronavirus time
Adopt a new message ⚡
A context like this requires us to transform ourselves in a matter of days. So the brands that adapt quickly will be the protagonists of the change.
What is the challenge?: Adopt a new message associated with the situation—for example, a message promoting measures to prevent the spread of the virus. ☣️
Other brands that have adopted a new message:
– Coca Cola: “Today, being separated is the best way to be united.”
– Audi: #curbTheCurve
– Nike: “Play inside, play for the world.”
Use the media quickly. 🔥
What is the challenge? Brands will have to use digital media more actively to change/communicate their messages. ✨
Useful and safe content 🤯
Here are some questions that could help you know if your brand content is appropriate and timely:
– Does it create a bond with people? 🤔
– Does it solve any problem? 🤝
– Does it communicate any value? 🧠
What is the challenge?: Brands must aim to create and share valuable and accurate content—quality before quantity. For example, content with tools to work remotely or guidelines to calm anxiety or cope with isolation.
Temporary logo change 🎇
What is the challenge?: That the brands join the efforts of governments and public entities to prevent the spread of the virus. For example, the vast majority increased the space between the letters of their brand, to highlight the importance of social distancing.
Everything is temporary and remember that if you want it and decide you can take out of the crisis, incredible opportunities, it only takes action and more action! 🤓
See you in the next article. 🖖
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