Experiential marketing is a methodology related to the discipline of marketing that is based on the premise that a customer chooses a product or service for the experience that offers him before the purchase and during its consumption.
Thus, while traditional marketing focuses on aspects of the product such as its quality, its characteristics and its benefits, experiential marketing focuses on the customer and the experiences that he obtains during the marketing and use of the product or service
The methodology of experiential marketing is based on using tactics and innovative approaches based on the creation of experiences to reach the consumer in a creative, convincing and memorable way, so that these are not limited to listening or reading the advertising messages, but the live The ultimate goal of experiential marketing is to create an emotional link between the consumer and the brand that represents a differentiating element compared to the competition
