Neuromarketing

It consists of the application of techniques belonging to the neurosciences, in the field of marketing and that analyzes the levels of emotion, attention and memory according to the stimuli perceived consciously or subconsciously. The above in order to have more accurate information about the reaction of consumers and improve the management of resources for…

Storytelling

Storytelling is the art of telling a story. The creation and use of a magical atmosphere through the story. In Marketing is a technique that consists of connecting with your users, either by voice, in writing, or through a story with your character and his plot. This ability to tell stories, as well as the…

Content Marketing

Content Marketing is a marketing technique that is based on creating content in different formats (articles, blog post, videos, tutorials, webinars, ebooks, whitepapers, etc.), which will attract the target audience of the brand to become a customer. The purpose of Content Marketing is to attract and retain customers by creating content that is relevant and…

Green Marketing

The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…

Retargeting

Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…

Big Data In Companies

What makes Big Data so useful to many companies is the fact that it provides answers to many questions that companies did not even know they had. In other words, it provides a benchmark. With such a large amount of information, data can be molded or tested in any way the company deems appropriate. In…

Big Data

When we talk about Big Data, we refer to data sets or combinations of data sets whose size, complexity (variability) and speed of growth (velocity) make their capture, management, processing or analysis difficult by conventional technologies and tools such as relational databases and conventional statistics or display packages, within the time required to be useful.…

Interactive Marketing

Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…

Experiential Marketing

Experiential marketing is a methodology related to the discipline of marketing that is based on the premise that a customer chooses a product or service for the experience that offers him before the purchase and during its consumption. Thus, while traditional marketing focuses on aspects of the product such as its quality, its characteristics and…