Storytelling is the art of telling a story. The creation and use of a magical atmosphere through the story. In Marketing is a technique that consists of connecting with your users, either by voice, in writing, or through a story with your character and his plot.
This ability to tell stories, as well as the art that is associated with it, is one of the oldest that exist: connect emotionally through a story, let it reach you and touch the heart and head, body and spirit: the rational and the instinctive.
“People will forget what you said, people will forget what you did, but people will never forget how you made it feel” – Maya Angelou.
Storytelling has always been a technique used in traditional marketing. And now that communication with the public is online, storytelling adapts perfectly to the medium, demonstrating that online also appeals to the emotional side of people, generating the relationship of trust and fidelity that all brands seek.
As you can see, the key is to know more and more each day our users through the emotional connection and unique that is generated when we tell a story. And for this, storytelling, is the best tool.
It is effective as a tool to open an issue in speeches that require preparing the ground a bit, making people feel in a certain way so that they receive the message in an optimal way.
