We continue with the fonts, but in this case we put aside the Google Font to share very creative, summer and free download sources. As you can see, they are not typographies for paragraph texts, but they are perfect for adding a touch of creativity to your project. Many times we talk about trends in…
Launched in 2010 for macOS, Sketch has become during these years one of the favorite applications of web designers and interfaces of this OS. Its apparent simplicity makes it very interesting for those who need an application for a very specific use. But is that if we want more features, there is a large community…
Less than three years ago, an application that did something that seemed impossible was launched in the AppOStore of macOS: face the almighty Illustrator. And Serif Europe, its developer, did it with software that practically mimicked its interface, so that the transition was much simpler, and with a very low price. In addition, the multiple…
For several years, the tools offered by Adobe within its Creative Cloud package are practically something fixed in any design studio. And Adobe Illustrator is one more. Maybe a while ago there was some equity between this and Corel Draw. Or even if we go back much further, we find the sadly missing FreeHand. But…
Principle of Proximity The Gestalt Principle of Proximity states that objects or forms that are close to each other give the appearance of forming groups. Even without the shapes and sizes are tremendously different, the proximity between them will give you the appearance of forming a whole. This is one of the principles that we…
Principle of Similarity The Principle of Similarity dictates that objects that share visual characteristics, such as shape, size, color or texture, will be considered part of a group by the observer. Normally, one of the most characteristic similarity relationships we encounter is when two or more objects have the same color. In addition, consistency in…
Why is this loss of quality in the images? First of all, you have to take into account the difference between the two color spaces that most advanced cameras usually have. We are talking about the Adobe RGB color space and the sRGB. The sRGB space is used in the vast majority of devices and…
Ortotipografía for designers, by Raquel Marín Álvarez If you are a designer and you work with texts, this book will be tremendously useful. Normally, books on orthotypography are aimed at translators, philologists and the world of letters. For that reason, its author, Raquel Marín Álvarez, makes an almost absolute compilation of rules to be used,…
1- Art and Visual Perception Art and visual perception, by Rudolf Arnheim Why when we see two displaced squares, in which their vertices are joined, we see a three-dimensional cube instead of a two-dimensional hexagon? Rudolf Arnheim’s book tries to answer these kinds of questions, about how our eye perceives the world. The book begins…
A blog is the only space exclusively yours, as well as the web, which will allow you to enhance the goals of your online communication strategy. In a blog you can show what you know, position yourself as an expert both personally and company, contributing a great added value to your community of followers and…
