What do I want to get on the Internet? The first thing we need to be clear about is what our primary objective is and what the secondary objectives might be. Depending on our business model and the situation of the same we will be interested in different goals, such as: Generate brand awareness. Visits…
First, it is worth remembering that not everything is worth, that is to say, there are businesses that by their characteristics or the characteristics of the environment in which they operate, are not viable to develop an online marketing strategy (let us take the example of a company that Offers online gambling services and that…
Why use Facebook Messenger in your business? The main reason is the large spanning community, reaching 800 million active monthly users, very close to its main competitor, WhatsApp. The platform has launched Facebook Messenger for Business, whose purpose is to provide a communication tool to have direct and personalized real-time conversations of companies with their…
With the expansion of Internet sales it is increasingly common to find people with great e-commerce ideas convinced that they are the new Amazon. However, when you do a little deeper study of your online business idea, in most cases you discover with great regret that your idea is not viable. For all those who…
In online marketing we call conversion rate to the percentage of visits that perform a certain action on a website. When we talk about conversion rate in electronic commerce we refer to the percentage of visits that make a purchase in an online store. To calculate it is enough to divide the number of sales…
5 Keys to Making an Email Marketing Campaign Every day we receive a large amount of emails in our inbox. Many of them are commercial emails that we usually delete or archive without paying attention to them, and some even mark them as spam. Therefore, when we want to perform an email marketing action for…
Google Analytics is a free service provided by Google that offers a large set of statistics of your page / s web / s. Google Analytics along with AdWords and AdSense are the tools that will ease the way to success in the Google search engine. Google Analytics is a very complete web analytics tool…
Marketing Automation is increasingly popular and everything points to the year 2016 is going to be the final take off, although it is something that has been used for many years by big companies like Amazon. In recent times are appearing a large number of tools that allow it to be something accessible to any…
Define the color Just as we must define typography, we must also make clear what the corporate colors are. As we know, the colors have a code that makes them unique and these are the codes that we have to give, so that regardless of the support we use, let’s face the color we have…
Define the brand image Every style guide has to start from the brand image. It is difficult to design or know how to design the other corporate elements if we do not know how the logo will be. This is usually the basis of the style guide, so to start with, we have to study…
