Now what I am going to explain are some very practical tips and tips that if you consider them you can achieve that your designs have a balance and a more pleasant perception for the people, since I have seen some designers who do not consider this type Of basic rules and their designs are left with an unbalanced, heavy or empty appearance. These tips like everything have exceptions but I am very sure that if you did not know them and put them into practice you will achieve better results.
- CONTRAST
Combine a San Serif font with a Serif, you can also use text or fonts in with negative space and add shadows if you have any background images that might cause the text to be lost.
- 3 SOURCES AS MAXIMUM
The most recommended is that you use a number of 2 fonts, but it is good that you use a maximum of no more than 3 fonts, as all this is also an exception and you should not limit yourself to using only 3, since not all graphics are Same or transmit the same concept, but if you place more than 3 fonts, make sure that the other fonts are neutral and do not have much detail because you can overload the design a lot.
- ENJOY YOUR TYPOGRAPHICAL SOURCE
Many of the fonts bring a lot of variations as well as many others, sometimes you just need one source and apply it in the design in different ways, either in italics, bold, normal, ligth etc. You can also combine geometric elements, colors and spaces in negative to differentiate one text from another even using the same font.
- READABILITY
As you know the main role of the text or why the letters were created is to be able to transmit information, if your design is not readable or very understandable is not fulfilling its main role and it is no use that you believe something aesthetically pleasing But that people can not understand, your client’s message will not be delivered correctly to your customers and your design will be “nice” but not functional, you must use the balance between aesthetic and functional
- DISTRIBUTION
This is one of the most common mistakes that I find in several designers when distributing their texts in the design, so every element located in such a design must have a why, if you want your work to be professional you must keep in mind that Your texts as well as the other elements that make up your design, must be aligned or distributed and with their respective margins and / or spaces, even more when working for print. Remember that the design also breathes and needs your breathing space.
