The Community Manager is not only responsible for transmitting the brand image of your company and its personality, it is also a community manager that connects the business with your potential clients. For that alone, it is worth reflecting around your figure. But there is also an indispensable element that every day demands its existence: the customer.
The new revolution in Internet communication, online reputation of companies is increasingly important and their presence in social networks will largely determine their success.
If it is difficult to control the flow and channels of information in traditional media, the virality of web 2.0 is a real challenge. In order to face this new era in the communications of a company it is necessary to have an e-Marketing service and Administration of Social Networks and therefore with a Community Manager, that is in charge of monitoring all the actions that are carried out in Internet, As well as devising campaigns to achieve greater impact.
The success of using social networks or having a community is not only measured by the number of users, it is much more important the quality, level of participation and personal identification that they have with their brand or company.
All companies should have a Community Manager, since it is not enough to have presence in this environment, you have to know how to use statistical tracking tools to know which users are more recurring or what are the hours of greater activity to concentrate there efforts Of this type of marketing campaigns and obtain a positive result.
