We give you five tips and the best tools, free and low cost, to transmit your message across multiple social platforms without wasting your time or waste resources.
Have a strategy
Try to invest your time and resources only in those networks that you know your consumers use. It is best to build one or two strong profiles that dilute your influence in isolated attempts at four or five.
Once you determine where you are, create a content strategy that will help you stay organized. You can send a tweet five times daily, post to Facebook once and update your blog one day a week. Defining a strategy and sticking to it also helps manage multiple accounts on social networks.
Do not recicle content
Managing different accounts and upgrading from a single platform may sound tempting. The problem with doing so is that some clients follow you on multiple sites and do not want to find the same content at all.
Twitter can be effective for sharing links, thoughts and quick updates of your company. Facebook is best for creating and sharing photo albums, longer abstracts and customer comments. Do not make everything you write on Twitter automatically appear on Facebook and vice versa.
Do not be afraid to promote your accounts in other networks
While multitasking in social networks means creating unique content for each platform, that should not stop you from promoting the content of another without disturbing your followers. The trick is to guide your users towards content that is helpful to them. For example, you can ask your Twitter followers to see the new images that you uploaded to your Facebook wall.
Use measurement tools
Do not waste time socializing content that has no impact on your users. Measurement applications are necessary to define which posts are successful and why.
Consider starting with SocialBro which is available as a free app for your computer or as an extension of the search engine. It includes information on what cities your users live in and when they are online. Other free apps like Tweriod and TweetWhen can also help you choose the right time to publish your updates.
Treat your followers as customers
Try to use Twitter, Facebook and others like Instagram, to face your employees and take a look behind your company’s cameras. Your followers are real people and they will appreciate seeing the people behind your business and your presence on social networks.