Delivering better user experience is always a challenge. An increasing number of online marketers are no beginning to realize the role UX plays in helping them achieve their goals. Here are 5 factors that every marketing expert must know of and follow to succeed with their campaigns.
1. Design
Design plays a key role in enhancing the architecture of a website and the success of your online marketing campaigns. Great designs draw user attention to your creatives and keep your visitors on your site for a longer duration. On the other hand poor design can easily send away your target audience.
2. Navigation
Navigation plays an important role in all aspects of communication, whether it is a marketing campaign or website design. It must make sense to your audience and take them to the place where they get the required “message” delivered.
Placement – Your audience must be able to know without even seeing what is to follow. You may want them to read, watch, click, scroll, or enter some data to get the required information. For example, a website that provides visual cues to users will prove to be extremely helpful in navigation.
Clarity – Clarity makes it easy for users to navigate. The message should be clear for your target audience to be understood.
3. Graphics
The unique thing about user experience is that the use of graphics and images is different from design. The objective behind using graphics is to further improve the UX. In fact, the new trend in online promotion is to move from graphic design to user-experience design.
While colors, typography and pixels are important, the content within the designs is more important. Eventually, people follow online ads or visit sites and apps for the information (content) and not for their elegance.
4. Content
Content is at the heart of any online promotional campaign. Create content that attracts your target audience and keeps their attention. All other factors should be designed around it.
5. Call to Action
Call to action is one of the most important components in any marketing message. It is valuable to both the marketer and the audience. The calls to action elements in your marketing materials should take the users to the next step.
These are the most important UX factors to be kept in mind when developing your online campaign.
