Principle of Proximity The Gestalt Principle of Proximity states that objects or forms that are close to each other give the appearance of forming groups. Even without the shapes and sizes are tremendously different, the proximity between them will give you the appearance of forming a whole. This is one of the principles that we…
Principle of Similarity The Principle of Similarity dictates that objects that share visual characteristics, such as shape, size, color or texture, will be considered part of a group by the observer. Normally, one of the most characteristic similarity relationships we encounter is when two or more objects have the same color. In addition, consistency in…
Why is this loss of quality in the images? First of all, you have to take into account the difference between the two color spaces that most advanced cameras usually have. We are talking about the Adobe RGB color space and the sRGB. The sRGB space is used in the vast majority of devices and…
Ortotipografía for designers, by Raquel Marín Álvarez If you are a designer and you work with texts, this book will be tremendously useful. Normally, books on orthotypography are aimed at translators, philologists and the world of letters. For that reason, its author, Raquel Marín Álvarez, makes an almost absolute compilation of rules to be used,…
1- Art and Visual Perception Art and visual perception, by Rudolf Arnheim Why when we see two displaced squares, in which their vertices are joined, we see a three-dimensional cube instead of a two-dimensional hexagon? Rudolf Arnheim’s book tries to answer these kinds of questions, about how our eye perceives the world. The book begins…
A blog is the only space exclusively yours, as well as the web, which will allow you to enhance the goals of your online communication strategy. In a blog you can show what you know, position yourself as an expert both personally and company, contributing a great added value to your community of followers and…
It consists of the application of techniques belonging to the neurosciences, in the field of marketing and that analyzes the levels of emotion, attention and memory according to the stimuli perceived consciously or subconsciously. The above in order to have more accurate information about the reaction of consumers and improve the management of resources for…
Storytelling is the art of telling a story. The creation and use of a magical atmosphere through the story. In Marketing is a technique that consists of connecting with your users, either by voice, in writing, or through a story with your character and his plot. This ability to tell stories, as well as the…
Content Marketing is a marketing technique that is based on creating content in different formats (articles, blog post, videos, tutorials, webinars, ebooks, whitepapers, etc.), which will attract the target audience of the brand to become a customer. The purpose of Content Marketing is to attract and retain customers by creating content that is relevant and…
The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…
