A blog is the only space exclusively yours, as well as the web, which will allow you to enhance the goals of your online communication strategy. In a blog you can show what you know, position yourself as an expert both personally and company, contributing a great added value to your community of followers and customers. It allows free subscription and receive comments that in turn will allow you to enrich the value of your contributions. But let’s see in detail which are the most important points for which I consider capital the importance of a blog in an online communication strategy.
Easy to share
The contents of a blog are shared much more than those of the websites. If the post is interesting for our target audience and if we have at the disposal of the user the share buttons, at the end of each post, it will be usual for the content to be shared, with all the viral potential that the network has.
With a good keywords strategy, if we respect a correct density of keywords, we apply the keywords in the titles (H1) and subtitle (H2) and in the body of the texts we place them in a suitable way (a coherent text must remain but that contains as many times as possible our keywords). In addition there are very interesting plugins to boost SEO, especially if we use the wordpress.org CMS, currently one of the best SEO-friendly CMS.
Preaching by professional example.
The best way to show that you know what you are talking about when you say that you are “expert in” or “specialist in” is to read your blog. If there really your content is interesting and current it will be clear to your target audience that you are someone of reference in the sector.
Loyalty of audience and customers.
People comment where they find content of their interest and only return if they liked. In spaces like twitter we can get some virality but the contents fade in the timeline. In a blog your followers know that you have interesting content, which remain as a repository of quality information about your specialty, and can also subscribe by RSS, which will access with great convenience to each new post posts.
Provides closeness to the user
The user knows that he can comment and receive feed back; the old distance that existed between the public and a great professional or a great company disappears with a blog
Here only you create your own image
Only you decide which images you want to publish and how you want to show them. Your creativity has no limits. You will be what you publish.
Totally google friendly
Seo can optimize the html of your web, you can work the linkbuilding … .but the perfect complement to SEO is the generation of fresh content using the keywords of your strategy. That is what Google really wants to be able to decide whether you are more important or not than a competitor and if you deserve to be there ahead. By common sense google rewards fresh, interesting, professional and specialized content