The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…
Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…
What makes Big Data so useful to many companies is the fact that it provides answers to many questions that companies did not even know they had. In other words, it provides a benchmark. With such a large amount of information, data can be molded or tested in any way the company deems appropriate. In…
When we talk about Big Data, we refer to data sets or combinations of data sets whose size, complexity (variability) and speed of growth (velocity) make their capture, management, processing or analysis difficult by conventional technologies and tools such as relational databases and conventional statistics or display packages, within the time required to be useful.…
Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…
Experiential marketing is a methodology related to the discipline of marketing that is based on the premise that a customer chooses a product or service for the experience that offers him before the purchase and during its consumption. Thus, while traditional marketing focuses on aspects of the product such as its quality, its characteristics and…
What is the difference between Omnicanality and Multichannel? Multichannel means, in a very simplified way, to communicate with our consumers through multiple channels, although in an almost isolated way, without any interconnection between them, and of course without a joint strategy and approach. A very clear example of this isolation is the separation that…
To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today. The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as…
Be minimalist Many small business owners want a large number of visitors to their site with as much media and content as humanly possible, thinking that somehow they will catch the eye. Most designers are delighted to do so, since it does not take much skill to fill a page with superfluous content. Those who…
