- Why use Facebook Messenger in your business?
The main reason is the large spanning community, reaching 800 million active monthly users, very close to its main competitor, WhatsApp.
The platform has launched Facebook Messenger for Business, whose purpose is to provide a communication tool to have direct and personalized real-time conversations of companies with their customers.
It is still in the testing phase with some US companies, but the idea is to expand it to all businesses throughout 2017.
- How does Facebook do?
This functionality will be carried out through an update in its plugin for web pages, you can now insert a text box so that users can write on our website using the Facebook Messenger application directly.
The plugin update also offers other new features such as integration of Facebook events with our website, allowing users to subscribe to them or receive any notification we make about those events.
One of the tools of Facebook to carry this out are the short links: fb.com/msg/, which will serve to open a conversation of Facebook Messenger quickly with a company.
- What does Facebook Messenger for Business offer us?
- Connect with customers
When our customer makes an online purchase on the website, upon arriving at the page thanks you will see an option informing you that you can check the details of your order through the Facebook Messenger application.
- Send Custom Messages
Use custom designs for order information, confirmation, shipping data, location … This allows customers to have all relevant information of their order in one place and be in direct contact with the company at all times for possible changes, such Like adding items or changing the delivery address.
- Offer technical support
Offer a technical support service for customers in real time. The idea is that it can be used with the same ease as WhatsApp, but with a more professional and commercial design, allowing customers and businesses to use the Facebook Messenger for Business application to send and receive files, photos, videos and text messages, Knowing if the messages are sent, delivered and visualized, so that businesses can give adequate support to customers
