Nowadays, most of the major search engines attribute about half of all website traffic to mobile devices such as phones and tablets. This trend is further expected to grow with the rising popularity of these devices; making it necessary for website owners to embrace responsive web design.
What is responsive web design?
Responsive web design goes beyond conventional designing to coding the website to automatically respond to different gadgets. To this end, the content on the web is adjusted in aspects such as size, font and appearance to suit the device accessing the server. This in turn makes navigating and scrolling the website seamless and enjoyable regardless of the screen size.
The importance of a responsive website
Responsive web design is necessary for websites as it unlocks benefits like:
- Improved user experience – Unlike conventional websites which are restricted to desktops, responsive websites can be accessed just as easily using any device. Furthermore, scrolling through content and navigating different pages is just as simple and quick. This improves visitors’ experience and also creates a sense of loyalty among clients in the long run.
- Competitiveness – Responsive websites stand a better chance of getting noticed in the crowded online platform in several ways. For starters, they are popular with most people as they are easy to access from any device unlike conventional websites. Also, major search engines like Google tend to take responsiveness into consideration when ranking websites; giving responsive websites a better position in search results pages.
- Cost savings – Incorporating responsive web design also saves you effort and money in the long run. This is because it eliminates the need to create mobile-version websites and also saves the owner the time and effort that would be spent updating each platform when the need arises.
As clearly demonstrated, responsive web design is not only necessary, it is also beneficial in diverse ways in the long run.
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