Qualities of a Good About Us Page
It is one of the most important and most visited pages of your website. It gives information about the owner of the website and what it is all about. It is important to have an ‘About Us’ that gives your visitor a good impression of you. You have to make this page personal, be imaginative and creative to come out with the best page that every visitor will like. A good About Us page should be:
Unique
It should be catchy and memorable to make it stand out from other businesses in the same field as you. Look for the aspects of your business that are unique to your business that others don’t have and work with that to create a page that will move your visitors or consumers. Also remember that consumers like a humorous page as this shows you have a side that does not always mean business.
Personalized
To create a good About Us page you need to make it according to the needs of you and your business. The information provided should be easy for your visitors to relate to and should show your business’ humane side. You should also know the amount of information of you are willing to share so that you don’t end up sharing irrelevant or very personal information.
Tell About Your Motivation
This page can be a good way to tell your consumers how your business came to be especially if it is a unique story or what you offer is different from others. It is also important that your About Us’ is not too long to make sure that your consumers don’t lose interest. You can include some fun stuff in between your information to leave your consumers glued to your site.
Be Precise and to the Point
The main use of this page is to show people who you are so don’t fill it with fun stuff and forget to give the necessary information about you. It should explain clearly and simply what you do, but in a way that the consumers will enjoy. A few positive reviews and testimonials are also a good way to sell yourself and maintain your competitive edge.
Include Your Staff
Having your staff listed on your About Us shows that your business is friend and easy to relate with, and this appeals to your consumers. Use a little information about each member and you may also include some brilliant photos to paint a picture of your company and compliment your page.
There are no strict guidelines to follow when making an About Us’, so just know what you and your business require. Acknowledge the importance of this page and take your time to come up with one that suits you.
In the event that you require help to create your About Us’ page, then Web Miami Desgin can help.
Feel free to contact us and together we will help you and your business up to the next level.
