Marketing Automation is increasingly popular and everything points to the year 2016 is going to be the final take off, although it is something that has been used for many years by big companies like Amazon. In recent times are appearing a large number of tools that allow it to be something accessible to any type of company.
What is Marketing Automation?
Marketing Automation or Automation Marketing is to use technological tools to automate tasks and processes of our digital marketing actions without the need for a person to intervene directly in them. Well used can provide us with great improvements in our processes of capture of leads, clients or sales.
With Marketing Automation we can convert the visitors of our website into customers or retain current customers to buy again, in an automated way.
To start working with this type of actions, the first thing we need is to generate visits to our website. For this we will use strategies like SEO, Social Media, SEM, PPC, Content Marketing, etc. The next step is the generation of a database of potential clients, which we will cultivate and segment.
Automation Marketing Tools
- Marketo
- HubSpot
- Act-On
- Sales Manago
