Here are 10 tools for SEO positioning. Some are already a classic but they are still very useful as Google Keyword Tool; Others have been working for a long time but are not very well known to the non-specialized user like Google Webmasters Tools and others are recent and after testing they have convinced us, much like Positionly.
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Woorank
It analyzes 129 aspects of our web that must be taken into account for the positioning SEO in search engines.
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Google Keyword Tool
A classic. Essential for you to look for the best keywords for your web, blog, video and any content you want to position in Google.
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Ubersuggest
It helps us find alternative keywords
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Google Trends
It helps us to compare keywords by number of searches, evolution over time and filter by country and space of time. It also gives us alternative keywords. Another classic (formerly Google Insigths integrated with Google Trends).
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Positionly
It shows us the position that each keyword occupies in the different search engines. Difference google.es, goolge.de, google.fr, etc. Very interesting to test the international positioning (also the national).
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PageSpeed Insights from Google
The loading speed of our website is one of the most important variables for Google to position our website. This tool shows us where our web site is in terms of speed and also tells us what we can do to improve it.
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SEO OffPage: Majestic SEO
Among other things offers us the list of links to any web. Very useful to know the sites that link to websites / blogs of the competition.
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Google Webmasters Tools
What is Google’s opinion of my website?
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Google Merchant Center
It may be interesting for certain businesses to register their products in the Google Merchant Center also known as Google Shopping to position the product listings in Google. That yes, you must have good prices!
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Google Places
It is essential to register your website and optimize your registration in Google Places if you provide your services or sell locally (you have an office or a physical store).