To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today.
The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as those changes.
Years ago the relationship between supply and demand in the market was totally different from the current one. There was much more demand than supply, there was not so much competition and consumer confidence in the company was measured by reference to other customers.
Currently, the supply of products and services is much higher than the demand that exists. In addition, anyone with a computer with an Internet connection has the possibility of obtaining millions of pages within the reach of a single “click” where they can inquire about the subject that interests them at that moment.
Online Marketing allows you to first locate where your potential customer is, find out what pages you browse and what your main interests are without the need to perform the traditional and costly market studies, therefore, we can say that marketing Online facilitates speed and efficiency in targeting future customers.
Once we have that information, online marketing has numerous tools such as SEM, SEO, Social Media, Email Marketing, etc.) that allow us to call the attention of these potential clients with the objective of creating them An impulse to enter your website. These types of tools have a much lower cost (some even free) compared to a traditional advertising campaign, which can entail investments of thousands of euros. Therefore, we can assume that Online Marketing helps reduce advertising costs.
