How to Optimize Your Website for the Holidays?
The holiday season means lots of opportunities for businesses and you have to make every effort possible to ensure that you grab hold of them. But how can you be fully prepared for the holiday shopping frenzy? Here are 5 tips on how to optimize your site for the holidays.
1. Optimize for Mobile
Make sure that your site is optimized for mobile. Both directly and indirectly, mobile is poised to drive almost 50% of the sales this year. The percentage of people buying on the mobile has been increasing every year. But the percentage of people making their buying decisions based on their mobile experience has shot up like anything. Most people will research and compared products on their mobile before making a decision. So make sure your site can be easily accessed on all the mobile platforms.
2. Reduce Site Page Load Time
Your site should load fast. For an optimal experience, each page shouldn’t take more than 3 seconds to load. If your site page load time is higher than this, you should tweak it immediately to reduce the load time for the holidays. And this applies for both mobile and desktop versions. Keep in mind that more than 50% of web users expect websites to load within 2 seconds. So the faster your site can load, the better it will be for your sales.
3. Offer Free Deals
Run free shipping and other deals throughout the holiday season and make sure that the offers are promoted well on your site. Surveys show that customers prefer free shipping offers than discount offers.
Besides these changes, you should also make other amends to your site. Be careful with auto play videos and audio. They may not be the best option all the time. Make sure that the links are active on your site and work on mobile too. Remove any notifications or ads that can take up the entire screen or prevent users from completing an action.
For more information about optimizing your site for the holidays, it is recommended to contact Web Miami, one of the leading web designers and developers, at (305) 224-8071 or [email protected].