The most common complaint among SMEs that go up the cart of management in social networks is: lack of time.
Once you have registered on Twitter, Facebook, LinkedIn or more recently on Google+, companies and entrepreneurs are aware that it is not just about creating profiles, you have to do much more if you are looking for results, ie customers and prescribers Of our company, brand and products.
In addition to optimizing the profiles in each of the networks (this topic will speak another day!), Optimizing the time spent in management is more than a “shouting call”, a real need.
There are a multitude of tools that allow us to save time and maximize our efforts to follow relevant people and contents of blogs or news channels of our sector and participate in social networks. In our blog we want to talk about how to use two free tools, which are already a classic, and that seem essential for their performance. These are: Google Reader and Hootsuite, complementary in many ways.
To the companies that tell us the impossibility of starting to manage social networks due to lack of time, we encourage them to use both tools, which is to realize the maximum potential of both. A few minutes each day using Google Reader and Hootsuite effectively can give a lot of themselves.
There are similar tools like Tweetdeck instead of Hootsuite, or Netvibes instead of Google Reader. And there are also many other tools that use them together with these help us to increase efficiency in 2.0 management. But, as a starting point to start making profitable the presence of the company in the networks, they are more than advisable.
