Don’t Make These Mistakes with Your Social Media Marketing
Social media marketing is a must in any online business. Having an audience that will help you grow can easily be achieved by social media marketing. But this does not guarantee that any type of social media marketing will prove to be effective. Some may even bring harm to you business or brand. Here are three mistakes you should never do when doing your social media marketing.
Taking quantity of audience over quality
The most common mistake that an average social media marketer can do is think too much about the number. In marketing, there’s what we call a ‘niche’. People in your niche are the ones who are actually interested in your product or brand. They are the ones who will most likely buy from you and are of quality. Having a following of 1 million people who don’t care about your business will not yield as much sales as a following of 1 thousand dedicated followers. Never take quantity over quality.
Inconsistency
Being consistent is a key to any quality marketing. You must remain as an active figure to your audience. If all your posts are trying to squeeze cash from your audience, they will feel as though you’re just a money grabber rather than the quality brand you are. You must also make sure that you can post at a daily basis or at least every few days. This can be easily automated so it’s not much of a problem as long as you can deliver.
Lacking engagement
If you don’t communicate with your audience they will feel distant with you and your brand. Having a close relationship with your followers will gain you much needed trust. Engagements ensure that you get a good relationship with the people who might want your services. In the long run, the trust that you have made will result in having your audience spreading your brand for you as you are a good and helpful brand to them.
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