Inbound Marketing is based on the Content Marketing or Content Marketing strategy, which seeks the recognition and positioning of the brand through the creation of relevant content that truly brings value to potential customers.
No doubt the blog is the perfect tool for the publication of this content, mainly for the following reasons:
- The content you publish in the blog improves the positioning of the website
- It is from the blog and the calls to action when the conversion phase starts
- Publishing new content brings new keywords for your business
And especially since today it is impossible to position a corporate website without a blog.
The first tool for its flexibility, its development ability and its wide variety of templates, plugins and extra features that we recommend to create your website + blog is definitely WordPress. If you are reading this article you probably already have this central element ready, if not, you already have the first of our recommendations.
