Google Analytics is a free service provided by Google that offers a large set of statistics of your page / s web / s. Google Analytics along with AdWords and AdSense are the tools that will ease the way to success in the Google search engine. Google Analytics is a very complete web analytics tool…
Marketing Automation is increasingly popular and everything points to the year 2016 is going to be the final take off, although it is something that has been used for many years by big companies like Amazon. In recent times are appearing a large number of tools that allow it to be something accessible to any…
Define the color Just as we must define typography, we must also make clear what the corporate colors are. As we know, the colors have a code that makes them unique and these are the codes that we have to give, so that regardless of the support we use, let’s face the color we have…
Define the brand image Every style guide has to start from the brand image. It is difficult to design or know how to design the other corporate elements if we do not know how the logo will be. This is usually the basis of the style guide, so to start with, we have to study…
When you begin to work on design, one of the questions you ask yourself when you are drawing is, what font or typography should I use or choose from in my design, and although we have a list of favorite or most used fonts, we know that not always Fit the moment you want to…
To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today. The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as…
Through the web analytics we can analyze in much more detail the results of marketing actions and make the most accurate decisions on our website to: Optimize our website to sell more or attract more customers. Improve our marketing actions. Identify and connect with our right audience. It does not matter if we have a…
The color Black: It is perhaps the color that implies the highest contrast and conflicting feelings. It is the color of death and the end, but also of the elegance par excellence. It is a good color in the design, since it can be combined with almost all colors. Remember also that in the case…
Script Typography Characterized by its mostly fine and long strokes, providing an impression of being a handwritten font, this font was one of the most used by people in past decades, since learning to write in a calligraphic letter style was one Obligation and having bad handwriting was synonymous with lack of education, which is…
Here are the points to cover: Your goal Keep in mind the basics. When you are selecting multiple sources to work with, it is crucial that you maintain unity and diversity. How many fonts should I use? The number of fonts you add to the mix depends only on you, but do not forget the…
