Green Marketing

The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…

Retargeting

Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…

Interactive Marketing

Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…

Experiential Marketing

Experiential marketing is a methodology related to the discipline of marketing that is based on the premise that a customer chooses a product or service for the experience that offers him before the purchase and during its consumption. Thus, while traditional marketing focuses on aspects of the product such as its quality, its characteristics and…