1- Art and Visual Perception Art and visual perception, by Rudolf Arnheim Why when we see two displaced squares, in which their vertices are joined, we see a three-dimensional cube instead of a two-dimensional hexagon? Rudolf Arnheim’s book tries to answer these kinds of questions, about how our eye perceives the world. The book begins…
The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…
Retargeting (or remarketing) is a digital marketing technique that involves advertising with users who have previously interacted with us. This may mean that they have visited our website, opened an email or simply clicked on a certain link of ours somewhere in cyberspace, for example in a forum. The concept of retargeting is very broad,…
Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…
Experiential marketing is a methodology related to the discipline of marketing that is based on the premise that a customer chooses a product or service for the experience that offers him before the purchase and during its consumption. Thus, while traditional marketing focuses on aspects of the product such as its quality, its characteristics and…
In summary, 5 points summarizing the work of a Community Manager: 1.Listen Use tools like Technorati, read blogs, forums, to find out what consumers are saying about the company or brand. 2.Reply Quickly and properly. The company always has something to communicate. 3 Inform To transmit this information to the corresponding areas within the company:…
We give you five tips and the best tools, free and low cost, to transmit your message across multiple social platforms without wasting your time or waste resources. Have a strategy Try to invest your time and resources only in those networks that you know your consumers use. It is best to build one or…
Youth and energy are characteristics that are much appreciated in the fields of freelance because the independence cerativa and financial require a lot of strength, freshness and early experience. What other advantages do you get from starting this path from an early age? Find out later. Direct relationship with colleagues and teachers, which represents a…
A few months ago BenQ introduced a new monitor model designed for users of computers that have USB Type C connections. Now, BenQ reloads with a new monitor, especially designed for those who color is the most important factor of their work . This is the BenQ PD2500Q monitor. Nowadays, the world of digital and…
Transmit stability using square shapes By using squares in the design of a new logo you demonstrate the stability of the company and the project. The fact that it has all the same sides shows a great balance that moves away from sudden turns or unexpected changes. In addition, it also transmits order due to…
