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Category Archives: Digital Marketing

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How do we use the new Instagram sticker “Challenge”?

Digital MarketingBy wmkellymMay 8, 2020

How do we use the new Instagram sticker “Challenge”? ‎ Taking part in a social media challenge just got a whole lot easier thanks to the new challenge sticker for stories! ‎ Social media challenges have been hugely popular in 2020, with everyone from Drake to the cast of Friends jumping on the trend. ‎…

Facebook adds a new “care” reaction

Digital Marketing, Social MediaBy wmkellymMay 8, 2020

  Facebook adds a new “care” reaction ‎ As a lot of us continue to stay indoors, Facebook has become a go-to platform for many people to check in with their friends, family, and neighbors during the current coronavirus pandemic. – Today, to give us another way of showing support and presence in its apps,…

Web Design Tips for Small Businesses

Culture, Digital MarketingBy wmkellymDecember 28, 2017

Be minimalist Many small business owners want a large number of visitors to their site with as much media and content as humanly possible, thinking that somehow they will catch the eye. Most designers are delighted to do so, since it does not take much skill to fill a page with superfluous content. Those who…

Tips to design your style guide. Part I

Culture, Digital Marketing, Social MediaBy wmkellymDecember 13, 2017

Define the brand image Every style guide has to start from the brand image. It is difficult to design or know how to design the other corporate elements if we do not know how the logo will be. This is usually the basis of the style guide, so to start with, we have to study…

Mockup to give Creativity to your Designs

Culture, Digital MarketingBy wmkellymDecember 8, 2017

It’s nothing new that mockups can help us show our projects and designs in a more creative and original way. It is true that depending on what we do, it is more common for our logo to appear on some supports or others, but it is always good to know how it would be in…

3 Modern typographies for free download. Part II

Culture, Digital MarketingBy wmkellymDecember 6, 2017

The important thing is that the typography that we choose has enough creativity and versatility to adapt to the project we are facing. It is not the same, as we have said on numerous occasions, to choose a typeface for a logo rather than a poster. The factors to take into account are very different…

3 Modern typographies for free download. Part I

Culture, Digital MarketingBy wmkellymDecember 4, 2017

We continue with the fonts, but in this case we put aside the Google Font to share very creative, summer and free download sources. As you can see, they are not typographies for paragraph texts, but they are perfect for adding a touch of creativity to your project. Many times we talk about trends in…

Sketch: the revolution in UX / UI design

Culture, Digital MarketingBy wmkellymNovember 29, 2017

Launched in 2010 for macOS, Sketch has become during these years one of the favorite applications of web designers and interfaces of this OS. Its apparent simplicity makes it very interesting for those who need an application for a very specific use. But is that if we want more features, there is a large community…

Affinity Designer: the aspiring to the throne

Culture, Digital MarketingBy wmkellymNovember 27, 2017

Less than three years ago, an application that did something that seemed impossible was launched in the AppOStore of macOS: face the almighty Illustrator. And Serif Europe, its developer, did it with software that practically mimicked its interface, so that the transition was much simpler, and with a very low price. In addition, the multiple…

Adobe Illustrator: the unbeatable classic

Culture, Digital Marketing, Social Media, Web DesignBy wmkellymNovember 24, 2017

For several years, the tools offered by Adobe within its Creative Cloud package are practically something fixed in any design studio. And Adobe Illustrator is one more. Maybe a while ago there was some equity between this and Corel Draw. Or even if we go back much further, we find the sadly missing FreeHand. But…

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