Experiential Marketing

Experiential marketing is a methodology related to the discipline of marketing that is based on the premise that a customer chooses a product or service for the experience that offers him before the purchase and during its consumption. Thus, while traditional marketing focuses on aspects of the product such as its quality, its characteristics and…

Tips to build confidence in our customers

In the case of having an office, invite them during working hours. Share what you are doing with your customers, showing your development tools and new applications if you are interested. You can use a project management system like Basecamp that allows clients to see the tasks and progress related to their projects. Be sure…

Hydrogen Boat sailed to go around the world

A ship capable of producing and storing hydrogen by itself sailed from Paris to embark on a six-year voyage around the world, with which its designers seek to serve as a model for future energy networks without polluting emissions. According to AP, the ship Energy Observer, a former racing boat, was converted into an autonomous…

The Surface Pro

Do not be fooled by the shape of the Surface Pro, although it looks like a Tablet like any other, it is not, it is a small computer with i5 processor that brings including 4 gigabytes in RAM and lets you choose between a solid state disk 64 or 128 Gigas, perfect for installing your…