The Community Manager is not only responsible for transmitting the brand image of your company and its personality, it is also a community manager that connects the business with your potential clients. For that alone, it is worth reflecting around your figure. But there is also an indispensable element that every day demands its…
Apple closed last year with more smartphones sold than Samsung in the fourth quarter than Samsung, is a change in the leadership of the manufacturers world ranking. In that relief at the summit has influenced the improvement of the commercial performance of Apple and the fiasco of Samsung with its Note 7, device that…
At present every business, organization, no matter the size, needs and must have a website. In the US and in the most advanced countries of the European Union, it has been demonstrated that the intensity of new technology application and the incorporation of a Website is positively correlated with increased sales, productivity and…
Green Marketing Each time the competition is bigger and costs more to differentiate from the rest, except for very remote characteristics that costs to shape. Given the lack of differentiation regarding competition, brands apply different techniques, either through changes in the good or service or by performing marketing actions that come to position in…
Neuromarketing studies the brain processes of people and their changes during decision making in order to be able to predict the behavior of the consumer. 95% of purchasing decisions occur in an unconscious and irrational way. We connect with brands at the neural level on three levels: rational, emotional and instinctive. Depending on the…
Benefits of Having a Custom Designed WordPress Site Custom WordPress design and development offers several advantages over choosing pre-designed themes. Developing your own custom theme from scratch will allow you to create any design that suits your specific needs. This is against getting your business accustomed to an already existing design. Here are the main…
How to Optimize Your Website for the Holidays? The holiday season means lots of opportunities for businesses and you have to make every effort possible to ensure that you grab hold of them. But how can you be fully prepared for the holiday shopping frenzy? Here are 5 tips on how to optimize your site…
