In online marketing we call conversion rate to the percentage of visits that perform a certain action on a website. When we talk about conversion rate in electronic commerce we refer to the percentage of visits that make a purchase in an online store. To calculate it is enough to divide the number of sales…
5 Keys to Making an Email Marketing Campaign Every day we receive a large amount of emails in our inbox. Many of them are commercial emails that we usually delete or archive without paying attention to them, and some even mark them as spam. Therefore, when we want to perform an email marketing action for…
Google Analytics is a free service provided by Google that offers a large set of statistics of your page / s web / s. Google Analytics along with AdWords and AdSense are the tools that will ease the way to success in the Google search engine. Google Analytics is a very complete web analytics tool…
Marketing Automation is increasingly popular and everything points to the year 2016 is going to be the final take off, although it is something that has been used for many years by big companies like Amazon. In recent times are appearing a large number of tools that allow it to be something accessible to any…
Define the color Just as we must define typography, we must also make clear what the corporate colors are. As we know, the colors have a code that makes them unique and these are the codes that we have to give, so that regardless of the support we use, let’s face the color we have…
Define the brand image Every style guide has to start from the brand image. It is difficult to design or know how to design the other corporate elements if we do not know how the logo will be. This is usually the basis of the style guide, so to start with, we have to study…
When you begin to work on design, one of the questions you ask yourself when you are drawing is, what font or typography should I use or choose from in my design, and although we have a list of favorite or most used fonts, we know that not always Fit the moment you want to…
To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today. The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as…
There are many factors that search engines have in positioning websites, blogs and content in general. The following table lists the main SEO success factors that you should pay attention to so that your “site” positions well in Google and other search engines. According to their importance each factor has a score, which you will…
Through the web analytics we can analyze in much more detail the results of marketing actions and make the most accurate decisions on our website to: Optimize our website to sell more or attract more customers. Improve our marketing actions. Identify and connect with our right audience. It does not matter if we have a…
