Storytelling is the art of telling a story. The creation and use of a magical atmosphere through the story. In Marketing is a technique that consists of connecting with your users, either by voice, in writing, or through a story with your character and his plot. This ability to tell stories, as well as the…
The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…
What makes Big Data so useful to many companies is the fact that it provides answers to many questions that companies did not even know they had. In other words, it provides a benchmark. With such a large amount of information, data can be molded or tested in any way the company deems appropriate. In…
Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…
What is the difference between Omnicanality and Multichannel? Multichannel means, in a very simplified way, to communicate with our consumers through multiple channels, although in an almost isolated way, without any interconnection between them, and of course without a joint strategy and approach. A very clear example of this isolation is the separation that…
To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today. The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as…
In summary, 5 points summarizing the work of a Community Manager: 1.Listen Use tools like Technorati, read blogs, forums, to find out what consumers are saying about the company or brand. 2.Reply Quickly and properly. The company always has something to communicate. 3 Inform To transmit this information to the corresponding areas within the company:…
Here are some key points you can never forget to be a successful photographer. You do not have to go around the world to get good photos, the best pictures are in your own neighborhood. Cameras are tools, not toys. As for composition, photography and painting are not very different. Photography can range from a…
We give you five tips and the best tools, free and low cost, to transmit your message across multiple social platforms without wasting your time or waste resources. Have a strategy Try to invest your time and resources only in those networks that you know your consumers use. It is best to build one or…
Youth and energy are characteristics that are much appreciated in the fields of freelance because the independence cerativa and financial require a lot of strength, freshness and early experience. What other advantages do you get from starting this path from an early age? Find out later. Direct relationship with colleagues and teachers, which represents a…
