Storytelling

Storytelling is the art of telling a story. The creation and use of a magical atmosphere through the story. In Marketing is a technique that consists of connecting with your users, either by voice, in writing, or through a story with your character and his plot. This ability to tell stories, as well as the…

Green Marketing

The American Marketing Association defines Green Marketing as “the development and marketing of designated products to minimize the negative effects on the physical environment, or to improve its quality” and also highlights that those are “organizations’ efforts to produce, promote, pack and claim products in a sensitive or responsive way to ecological concerns, “a somewhat…

Big Data In Companies

What makes Big Data so useful to many companies is the fact that it provides answers to many questions that companies did not even know they had. In other words, it provides a benchmark. With such a large amount of information, data can be molded or tested in any way the company deems appropriate. In…

Interactive Marketing

Interactive marketing consists of the ability to address an individual, remembering the reaction that has, and then re-interacting with that person in a way that takes into account their initial reaction. Although it may seem synonymous, interactive marketing is not the same as online, although interactive marketing processes are facilitated by Internet technology. What interactive…

Why invest in Online Marketing?

To understand the purpose of investing in Online Marketing it is interesting to observe previously the context in which we are today. The society changes and evolves at exorbitant speeds thanks to the development of new technologies and innovation, therefore, in order not to be obsolete you have to run at the same speed as…