- Create Your Personal Brand
One of the main advantages of blogging is that it allows you to have a very powerful cover letter. As we said before, it is a reflection of our way of expressing ourselves and our personality. It can be a very useful thing to put on our resume. In a blog we show everything that we know and what interests us but remember, you have to be constant.
- Acquire personal and professional skills
The fact of looking for information and reading other blogs makes us read and that is always good And this will lead to the fact that we are writing and expressing ourselves better. In addition to continually learning new things about your topics of interest or, in the case of a company, the relevant sector. Every article we write gives us something.
- Generate content
Positioning you on Google is great, but do not base all your efforts on it. If you create interesting and quality articles you will win the loyalty of your followers so that being aware of their interests will cause you to generate more engagement. We must be there for our followers.
- Generate income
Make money by writing our blog? Who would not like it? Well you can, but this is one of the advantages of blogging that will cost us the most. To earn money with the blog you must create quality content and be very consistent.
We should not see other professionals in our industry as competitors. Contacting them is very useful for positioning ourselves and creating strategic alliances. We must identify those people in our sector and go and contact them to create a good relationship. If we help each other, we all win.
- Position your brand on the Internet
Once we have a community defined and loyal in our blog, they will share and recommend your content. You will become an expert whose blog will consult to obtain information on topics of interest which will improve your presence on the Internet. It can even be a first step to becoming an influencer of your sector or your company is considered expert in the sector.
- Increase web traffic
If our company has a website, hosting the blog there is a good strategy to get more visitors to your website. It is important to write about topics that are related to our products or services but also about other news of interest that have to do with our sector. If we are active and our content is quality we will greatly benefit from those blogging benefits.
- Improve the image of your company
It is important that your readers do not get the impression that you are trying to sell your products or services. They should feel that you are creating content for them without asking for anything in return. Giving advice about your sector or contributing curiosity is a good way to generate confidence. Creating empathy with our readers is critical.
- Move your Social Networks
Of course, all the content you generate in your blog should be shared in all your networks. We know that everyone is on social networks and that is a good place to announce our blog. Facebook and Twitter will be your great allies to give a faster spread to your blog. Today there are many applications that allow us to program our content in social networks like Hootsuite or Buffer. But in purely blogging topics, they are tools like Blogsterapp, which will help us to disseminate all that content we believe, continuously moving through the networks our most relevant post with the ability to leave everything pre-programmed.