To measure the results of your digital marketing actions, nothing better than:
- Ask your new customers how they met you.
- Analyze the result on your website, which is where you should direct your followers of any social network or platform 2.0 to get new customers.
Fortunately, there are a variety of web analytics tools that allow you to measure the results on your website. But it is difficult enough to use a single tool.
In addition to excellent free tools like Google Analytics or Google Website Optimizer that you may already know, we have made a brief list with 5 very useful tools to help you measure your results online. The key with all of them is not to configure and leave them, but to have the habit of checking them regularly:
- Lucky Orange
Check how visitors navigate to your web / blog: who visits the web at that time, possibility to chat with the visitor, view of the route of how you navigate your web page or navigated each visitor or average, zones more clicks, etc. .
Free one week. Then minimum 10 $ / month.
- Clicktale
It is ideal for knowing the effectiveness of a landing page. Includes visitor behavior on the page with a lot of features including visit recordings, conversion funnels, form and link analytics, analytic search and segmentation, and 4 heat maps. It also offers visual conversion paths and why customers leave your website. You can also improve the conversion rates of your online forms by finding which ones are left blank, which ones take more time to fill, or even make them go away. It offers a free account up to 5,000 page views / month.
- 4Q of iPerceptions
4Q is a website survey tool that allows business owners to evaluate the online experience, measure customer satisfaction, and quickly launch improvements to their website based on actual visitor feedback. It has a free trial version and prices range from $ 19.
How do you measure your success right now? What tools do you use? Please leave a comment and share your favorites.
- Compete
Do you want to know how your competitors are doing when it comes to attracting customers to your site or how they are doing compared to you when it comes to getting traffic? Compete allows you to discover which keywords are sent by users to both your website and your competitors. A very good spy tool where you can see the analytics of your competitors. Prices range from $ 199.
- Improvely
With this tool you can track the clicks, aspects and sales through your online ads in a single place of Google Adwords, Facebook Ads, banners, links, email marketing campaigns, etc. You can identify which ads, keywords, landing pages, and locations convert and which do not. Then you can calculate those that have a high cost but low sales. Prices range from $ 29 / month. It offers a free trial version.
