If you are in front of your Social Media strategy for the first time … read on. Social Media is a relatively new tool for most businesses. This means that, as you start building the Social Media strategy for your business, you start from scratch. Also, this task is likely to take a lot of effort, and also time consuming. To save that time, here are three Social Media resources to save you time when creating your strategy.
#1. Template: Social Media Strategy
Before launching yourself to open profiles in social networks it is important that you create a social media strategy. That is to say, your strategy must answer a series of basic questions like what we want to achieve with our profiles, what we want to communicate to our followers, where I want to reach with the profiles of social networks … It is essential to be clear our objectives and goals, since the Use of social networks without a clear goal will be more like flipping blindfolds.
To save time in creating this strategy you can use this template to guide you in your daily online activities. Answer the questions by thinking about your own company to establish what your goals are, how to achieve them and how to measure your success.
The social media template teaches you how to:
- Setting our goals in social networks
- Check the digital presence of the brand act
- Improve our social profiles
- Develop our content strategy
#2. Template: Plan of activities of social media
A well organized social media activity plan to be done with a daily, weekly and monthly frequency will help you to maximize the time and effort you dedicate to the management of the contents in social networks and the blog.
It is a template for entrepreneurs and SMEs designed to manage your activity on the most popular social networks: Facebook, Twitter, Linkedin, Google + and YouTube and of course your blog. If you use other social networks, like Instagram, Pinterest, SlideShare, etc, you can add them to this template.
We suggest in the template a minimum dedication time for each task. It is a guiding time that you must adjust to your business, goals and audience.
#3. Image sizes of social media profiles
Our profiles in social networks are the window where to generate a first impression to the user. How we design and optimize these profiles will be essential to create a good impression. For this, it is important that we strive to create images that fit perfectly with the measures recommended for each network. Here we show the sizes in pixels of each of the images:
- Profile picture: 180 × 180
- Cover image: 851 × 315
- Profile picture: 400 × 400
- Cover image: 1500 × 500
- Profile picture: 120 × 120
- Cover image: 1080 × 608
- Profile picture: 200 × 200
Linkedin profile companies:
- Company Logo: 100 × 60
- Company banner: 646 × 220