The use we make of social networks is increasing every day. However, sometimes we do not realize how important social networks are for both the company and the personal brand. Caring for our online image today is fundamental: as a company, to maintain a perfect brand image; As a personal brand, to facilitate job search and reinforce our personal values.
- Use an image for your cover that measures exactly 851 x 315 px
- Use a profile image that is exactly 180 x 180 px
- When you share links, always try to insert an image (53% more likes, 104% more comments)
- Use custom images whenever possible (explanatory images such as infographics are the best) rather than stock images
- Get them to like you without necessarily having a reward in return
- Whatever your goal, celebrate with your fans to make them feel part of the community.
- Create a simple contest to get more likes
- Take advantage of Facebook Insights to understand and track engagement with your fans
- Design a custom tab as a call to action
- Listen to your audience
- Updates often
- Use strong images and media files
- Make clear the part of “About me”
- Use Facebook Ads
- Take surveys and ask the opinion of your followers
- Put a link from your Facebook to Twitter
- Answer the comments, make sure you are aware of your community
- Join groups of content similar to yours
- Participate in relevant events you can attend
- Invite your friends to like your page if they have not already
- Capture emails for your database on your Facebook page
- Share your latest blog post on Facebook, right after you post it
- Insert your Slideshare presentations also on Facebook to get more virality
- Uploading photos of the team, workers or facilities humanizes the brand
- Also insert a Facebook link that goes to your online store (if you have one)
