The Principles of Gestalt and Graphic Design. Part I

Principle of Similarity The Principle of Similarity dictates that objects that share visual characteristics, such as shape, size, color or texture, will be considered part of a group by the observer. Normally, one of the most characteristic similarity relationships we encounter is when two or more objects have the same color. In addition, consistency in…

Neuromarketing

It consists of the application of techniques belonging to the neurosciences, in the field of marketing and that analyzes the levels of emotion, attention and memory according to the stimuli perceived consciously or subconsciously. The above in order to have more accurate information about the reaction of consumers and improve the management of resources for…